Mankind Pharma Case Study

Incorporated in 1995, Mankind is India’s 4th largest pharmaceutical company, ranking 1 in prescriptions.
Provides a diverse range of formulations across chronic and acute therapeutic areas and several consumer products.
Strong presence in India with more than 22,000 employees
Presence across Asia, Africa, South-East Asia, Gulf countries etc.

Requirement of a risk-free practice platform where medical representatives (MR) can practice their skills.
Need for a solution that could provide realistic exposure to interaction with health-care professionals.
A training platform adaptable to Mankind’s sales force’s on-the-go needs.
It was a challenge to monitor training and the performance of a large sales team.
Maintaining engagement and motivation during training, particularly for lengthy or complex courses.

Implementation of Awarathon’s roleplay module which allowed a continuous risk-free practice environment.
Situations including realistic objections asked by HCPs were created mimicking real-world scenarios.
The app can be accessed from many devices including mobile phones, laptops, and tabs suitable for on-the-go training.
Awarathon provides robust analytics and performance-tracking features. These tools helped managers monitor progress.
Awarathon’s gamified and interactive modules make the training experience helped in keeping MRs interested.
The AI report provides an in-depth performance review of all MRs allowing self-motivated practice.

2x growth in the performance of novice and at-risk MRs on the platform within the time duration of 5 months.
Increased the relative growth between scores of different quarters by 10%, indicating a more balanced performance growth.
Maintained an average accuracy rate of over 70% among participants in all training modules, demonstrating efficacy.
More than 70% of participants consistently achieved scores within the optimal range of 70%-80%
Expedited the time-to-market for new products by ensuring sales representatives were quickly trained.