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  • Emerging Sales Readiness Technology for the Next Big

    Emerging Sales Readiness Technology for the Next Big

    Are you ready for the next new normal? At many companies, the sales readiness technology has been either an ad-hoc, conservative scramble or an overly structured, formal coaching program where knowledge is assigned to sales reps in one go and quickly overlooked. Sales readiness has developed in all areas of your business for sales success. It makes your team ready to win by making them ready! Instead of old ways that treat sales as a siloed role, the next generation of sales readiness technology is robust to align and sync your marketing, operations, product, HR, and other teams to support sellers and drive productivity. 

    It is mainly because your sales team must align with at least the marketing department to know brand updates, pricing strategy, new offerings, case studies, white papers, and so on. It will in return, assist the sales team to navigate quickly as they now have the required content to share with their respective buyers and can understand their business problems at ease. 

    Drive success remotely in uncertain times – The current phase 

    Working remotely has changed our daily work patterns. It has also revamped the way businesses now function. We are automating our work process online to the best of our ability. Managing our teams, meetings, and submission dates all remotely through emails and video conferencing calls via., zoom or Google Meet. 

    It is a new way to approach sales-readiness. Continuous adoption is required for selling as the remote process is involved as the virtual buying process becomes more difficult. In this type, sales readiness is critical to driving sustainable sales success. Business and demands change fast with time frame. 

    There are new players, advanced features, and customer needs that can disrupt the current plans. Some other difficulties could be: 

    • To reply on the legacy onboarding process 
    • The buying process is more difficult 
    • The change in messaging due to M&A & GTM Strategy 
    • The changing legal and trade norms in the domain sector 

    Hence, following the old rule to play the new game won’t be impactful. Sales readiness, when done in a properly structured manner, delivers results. Hence, your organization requires a robust sales tool to empower your learnings acquired through sales coaching, team learning, and research done so far. 

    Sales-Rep Centric Approach: 

    Sales readiness can be your company’s best power, only if it is crafted keeping in mind the end-users, mainly for distributed teams. Make sellers the hero of your movie, strategize things around them, deliver and manage content required at that time, and be driven by in-field requirements, not top-down orders. 

    Peer-to-peer learning should be encouraged, too, as sales reps like to learn from their teammates. Obtaining content generated by sales reps and sharing it with the team through sales readiness makes it easy. When you implement the best field practices, you can utilize them to replicate your “A” players. 

    AI-driven Scaling Approach: 

    Today, sales readiness technology is powered by AI. To scale work performance, work impact, work forecast, work reports, and many more. AI enables teams to generate accurate and robust reports, initiate unique training scenarios for different initiatives, and rate almost everything based on parameters that matter. Rather than following a one-size-fits-all work methodology. Offering new insights, personalized content, sales training recommendations, and enforcing skills. 

    Virtual first approach: 

    There has been a growing requirement for online selling for virtual first sales-readiness. These platforms power teams with the required content access, moment of required things, and collaborations needed. This technology connects virtual and local teams in new approaches through collaboration and accessibility. 

    Win better with Sales readiness: 

    Today’s sales companies must develop to meet these new requirements—or risk slipping behind opponents by utilizing sales to the possible levels improving their sales process and meeting sales quotas. Hence, companies must rethink how to onboard, coach, and enable new hires and veteran performers with the above points we discussed in the blog – Rep-centric, AI-scaled, and virtual-first sales-readiness. 

    Wrapping it up…!!! 

    There are a lot of wonderful features a sales readiness platform has to offer. You can learn about them – here. Any robust sales software will assist your business and sales team to learn through effective content management, practice through video roleplay functionality & test through online assessments and interactive gamification. It prepares you to face the client and handle any objections with ease.

     

    Hence, more and more businesses with sales teams are opting for a robust sales readiness tool. Are you looking for more reasons to invest in a sales readiness platform? 

  • Informal vs. Formal Learning: Things to Know

    Informal vs. Formal Learning: Things to Know

    For a business that often wonders, which is the proper technique to learn formal or informal learning? Let’s first understand the difference between both and how organizations or businesses can benefit from both of them. 

    Formal vs. Informal Learning: Sales Learning Method 

    Formal learning is structured in nature. Most trainers and coaches lead it in a structured way. On the other hand, informal learning has no traditional structure or curriculum, offers more flexibility for learners, and can often be accessed on the go via mobile devices. Thus, it is essential to know the different opinions between these two. At Awarathon, coaching experience can be opted for based on the company’s needs, objectives, and goals. 

    An example in simple terms could be a bus and bike. There is a defined route, fixed stops, and consistent speed related to formal learning ways when you travel by bus. Whereas in the case of informal learning, it is like a person traveling on a bike. He can change the speed as per his time to reach the duration, decide on the breaks, etc. 

    Formal vs. Informal Learning: How to Decide Which Sales Learning Method is Better? 

    Every company’s difficulties are different, and hence their training programs should be too. It comes down to your company’s specific needs and how a formal and informal learning program can best help. For example: 

    • Audience: Is formal training too time-consuming? Is it having a better impact? Do learners follow up when they need info? 
    • Tracking & Reporting: What are you precisely tracking? How many people need to generate reports? 
    • Content Development: Is it complicated to create and deliver content? Are there any troubles generating messaging? 

    By now, you must have known the difference between these two types of learning. So, it is time to initiate building a program for your company. While developing a training strategy for your company, keep in mind – figure out the objectives and goals first. 

    Then approach the program selection to make better sense. Many times a blended learning method of informal and formal coaching is the proper approach to move. You can also learn about How Innovative learning methods to build great Work performance for Sales. 

    How does Sales readiness software relate to this? 

    When you opt for sales readiness software, both formal and informal learning methods are more inclined towards the informal approach. Sales readiness in simple terms – a post-sales training assessment aspect, figure out what have your sales reps learned in the sales coaching program. 

    Its relevant features include peer-to-peer learning, content sharing, and assessments in various formats. Also, to practice sales pitches online, on-the-go connectivity makes it one of the most preferred choices amongst sales leaders and managers for their sales teams.

    To brief you with an example, the sales coaching program can be considered as a formal learning approach, whereas sales readiness software could be an informal one. Hence, more and more organizations opt for a robust sales readiness solution to streamline and monitor their sales process, efforts, and targets online effectively. 

    To explore our portal and know more about us, either email us at info@awarathon.com or fill in the form here – http://awarathon.com/demo/, our team member, will get in touch with you shortly. 

  • Sales Coaching Ideas That Improve Sales Team Readiness – Part 2

    Sales Coaching Ideas That Improve Sales Team Readiness – Part 2

    Today, we are proud to share our second blog content with you with fantastic pointers on Sales training ideas to improve sales-readiness.  Welcome to the second and final part, which includes points for your better understanding. So, let’s begin with each topic in detail. 

    Stay updated, stay relevant. 

    All your sales reps need to read, learn, and execute new things weekly or monthly. No matter what, the work pressure of exploring new things is a must. For example, a 500-word read on some effective selling techniques or how to use online resources to boost sales or free sales tools anything which is relevant to them and excites them. Just read and make notes. 

    With all the sales training and mentor guidance, the need to receive self-learning is equally important to remain updated with the latest industry happenings, competitor offerings, and market news. There will be a flow of challenging problems at you in your client call; a conventional sales pitch won’t work, but your research and homework will. Using a sales readiness tool like Awarathon where sales reps can manage, store, and share relevant sales content to ease the process and access on the go. Also, to add knowledge-check that quizzes the sales reps on vital findings. 

    Coaching with Millennials 

    Millennials prefer facts, practical insights, informal learning ways, assessments to execute learning, and more fun ways to learn. Career growth is also significant to millennials. They want to learn abilities that will help them in a future role. A sales readiness tool is essential to keep all the coaching material/ content guides in one place for all the sales reps to access it when required. 

    Understanding the Sales Process 

    A proper understanding of the sales process is required for the sales reps to know which action to take at which stage. According to an insight from CSO, 59% of sales-driven companies plan to allocate better funds for sales processes and to coach in the coming year. Hence, understanding each stage of the sales process, the guidelines to follow them, the dos and don’ts of each step, etc., is essential before facing the buyers. 

    Put Sales reps in place of the buyers. 

    According to Accenture, 77% of buyers believe that sales reps do not understand their business. Most often, sales coaching programs involve sales reps in theoretical-based bookish content and product briefs. This makes the sales reps focus only on what’s taught by the sales coach without considering the other aspects of the buyer journey. 

    Hence, make the buyer’s journey a more prominent part of your sales training. You can do this by guaranteeing that customer persona details, including significant business objections, success metrics, and pain points, are part of your coaching curriculum (and then assessing your reps’ mastery of them).

    Mastery sessions for Sales Managers 

    If your organization is planning to train your sales reps to improve their sales performance, they should be focusing on microlearning and training exercises. Managers led mastery sessions to emphasize particular topics. They are built across narrow, easy topics on sales and relevant aspects. 

    Virtual, video learning and practice tools are the best ways for sales reps to practice their messaging in a robust/ safe environment and share their videos with peers for better feedback. Also, to involve the manager and the sales coach to review and improve better. A sales readiness tool could also assist you with the same. 

    Click here for a demo.

  • Sales Coaching Ideas That Improve Sales Team Readiness & Performance – Part 1

    Sales Coaching Ideas That Improve Sales Team Readiness & Performance – Part 1

    In our today’s blog article, we will be discussing the various sales training ideas to enhance sales team readiness. We will be dividing this topic into two parts, part 1 & part 2. So, welcome to part 1 to learn the various sales training ideas to improve Team Readiness. But, before initiating let’s give provide a quick brief about the video roleplay platform: A video roleplay platform is a video-enabled after sales coaching platform which assists you to train your sales teams on the go with the relevant and essential set of features offerings.
    Let’s begin

    Be assessment a part of your sales coaching. 

    Companies with sales teams often feel that once they are completed with the sales training program. The sales reps are ready to go on the field or sell virtually effectively. But, by doing so, they lose better opportunities coming their way either because of inappropriate communication, marketing, and negotiation skills, lack of product knowledge, clueless about industry insights, and so on. 

    Hence, the sales enablement leader should focus not only on the learning aspect but also on the assessment part. To ensure the sales training program was worth enough for most sales reps to practice, execute, and implement it successfully. The training assessment can include the following points: 

    • Knowledge Identification 
    • Simulation & Objection Handling 
    • Monitoring Growth & Results 

    Examine Reports. 

    There are multiple ways to promote knowledge sharing and peer-to-peer interaction for learning together and sharing real-time experiences. 

    You can also consider reports on vital wins/losses available to sales reps as just-in-time learning assets. Also, to include them in training curriculums. Besides, enabling you as a sales manager to directly take away positive or negative sales results. Let’s assist you with an example. 

    Imagine a best-performing sales rep just closed a complicated and competitive deal and assigned to attend to a new client/ buyer – about their difficulties, commitment, values, solutions, and alternatives. This approach helps in identifying best practices & ensuring better training. 

    Deals lost is a great way to learn which aspect of the sales process went wrong. Is it the quote, the features, the knowledge, the problem identification, etc.? Hence, keeping an eye on the wins and losses is essential for the knowledge gap bridging and closing deals hassle-free by minimizing errors or mistakes. Explore the different types of sales metrics to track and the importance of tracking sales metrics. 

    Encourage Peer Learning.

    Association for Talent Development says 91% of sales reps believe peer learning will help them succeed and with good reason. Peer learning performed well providing coaching leaders to provide tribal knowledge of expert salespeople – before they leave the organization – and changing it into coaching material for marketers of all ages and expertise levels. 

    To create an impact sales coaching context, these practices can be utilized. Another best approach is to use video technology for sales practice, which can be practiced on a video roleplay platform. Where the sales reps can practice, learn, and improve before facing an 

    actual buyer interaction. It can be shared across all the sales reps to understand how they performed and learn about the good parts and where improvement can be made. 

    Handling Objections with Ease 

    Once the learning aspects of the process are complete, the next step is to practice responding to objections. For all sales reps, buyer objections are part and parcel. Right from managing fundamental client concerns to the most challenging questions, the sales reps must face objections. 

    In the training courses, your sales managers should provide you with the required knowledge and techniques to manage and handle objections effectively. But, this is something your experience and self-study would be more helpful to you. Recalling the impact of assessments post-sales training program, you also require all your sales reps to practice and master objection handling. A video roleplay platform like Awarathon comes in handy for practising the same for your sales reps. 

    In the second part of our article, we will be coming up with more exciting and practical tips for your sales reps to follow. So, stay connected for more.

  • What’s the Checklist to Assess Sales Readiness?

    What’s the Checklist to Assess Sales Readiness?

    So, we will now begin with the 5-step checklist for accessing Sales Readiness. As your organization initiates hiring new sales reps, we would like our representatives to get on the quota track better; we have found that the “readiness” of the sales organization is critical to making this goal a reality. Hence, the best sales organizations are looking to improve both in terms of effectiveness and efficiency. This is the five-step guide checklist below for sales leaders to assess the company’s sales-readiness. 

    1. The Sales Strategy: 

    The sales strategy must be clearly defined and explained. It includes your target audience, product pitch, pricing, location, competition, current market scenario, and industry situation. As a new sales rep, you must have the answers to these questions evident in your mind. You cannot afford to think or get back to your client for such basic stuff. He/she might lose interest and get a feeling that you haven’t done enough research or don’t know more about your business offering. 

    • What is my sales pitch? 
    • What is my best offering? 
    • Am I calling the right prospect? 
    • Do I know his business well? 
    • What are his business objectives and challenges? 
    1. The Sales Process: 

    Once your organization now has a clear picture of a sales strategy in mind. It is now essential to work on the sales process and document it as it enables you to provide a roadmap for success and ensure results with consistency in how the sales reps interact with their buyers. A sales process provides a common language to communicate across the sales team whether it is a new hire or an existing experienced person. So, that no new opportunities are lost, decisions are made well, and progress is achieved. 

    1. The Lead Generation: 

    Adding new sales executives will need businesses to create more leads unless we are satisfied telling existing sales reps that their portion of the “lead pie” is getting smaller. It is reasonably one of the biggest challenges companies face which typically doesn’t start until you have an unproductive sales team. 

    1. The Sales Tools: 

    New sales executives require sales tools to help them illustrate and strengthen the value of their solutions. Examples include white papers, webinars, and case studies related to their prospective customer’s interests and priorities. 

    1. The onboarding:

    As part of the onboarding program, the sales onboarding best practices you must set objectives entirely in terms of outcomes and, more importantly, selling activity levels since these will be much easier to measure in a short time. Each new year has a great potential for their teams to ensure their organization is sales-ready. Hence, sales readiness software is a must.

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  • Why Sales Readiness Strategy is Must to Improve Sales Performance

    Why Sales Readiness Strategy is Must to Improve Sales Performance

    The sales readiness strategy is essential to improve sales performance. It is because the sales-readiness approach strategically defines and breaks down your sales process and activity list into an actionable set of things to improve better and faster. It motivates your sales teams through practice, learning, and interactions and helps to find learning gaps. The working restrictions, unstable markets, and economic crises have been terrible for most organizations from the previous year. The pandemic situation showed that one of the most significant factors for survival is an efficient sales force. Companies require a set of professionals and experts in their sales team to get there out for selling with consistency and close more deals smartly. 

    Due to the challenging situation of last year challenging situation, many organizations opted for a modern sales-readiness approach. It is a relief for most sales teams and professionals whose organizations opted for a sales readiness platform. But the work pressure to deliver things continues. Scalability is essentially more than before for organizations. There is a demand for more clients/buyers from a small sales team due to the existing conditions. 

    So when is the right time to Scale? 

    Every company drives sales readiness strategies differently. It varies from company to company; different companies have different structures for their sales teams. Some have a proper detailed system while others are planning to hire a sales manager. For startups, an individual is expected to manage half a dozen things. This includes new client onboarding, handling existing ones, training new employees, performing after-sales activities, being a part of marketing discussions, and many more. 

    Every business adapts to the subsequent standard, driving new products and services or rethinking how they deliver their current ones. Your sales enablement plan needs to be as adaptable and agile as your business. 

    Most enablement teams are crafted to serve the modern state of a business without considering the requirements to support a later state. If you’re using the same sales enablement plan as you have in the past and hoping that it will suffice to move ahead, think again. You won’t promote your sales force and other teams unless you can adapt to new products, market requirements, or opponents. 

    Signs you need to Scale. 

    The new hiring: 

    If your newly hired team is 1. unable to meet the sales quotas as per your expectation or 2. unable to grasp things faster or 3. aren’t going the extra mile to take things up to completion. These could be the signs the sales coaching or training you provided them might not be practical to understand and train them well enough. Either they are not finding it valuable enough to execute things better, or there is some gap required to be addressed by the sales coach and the sales managers. A sales readiness strategy could work here to assist your new sales reps in identifying various gaps to diagnose the exact problem.

    The decisions you make: 

    Your decisions should always be backed with data rather than gut feeling. Is your sales pitch successful? Is your content communication up to the mark? Which sales rep is struggling with what concerns? Is your team handling objections in the best ways possible? You need to find the actual cause of the problem and craft a solution for it. Again a sound sales readiness strategy could help here for your sales team to address things better. 

    The time allocation: 

    Either your sales team is spending a lot of time replying to internal emails, gathering the required content to share with the clients, is busy with some admin work or HR tasks, or work that is not directed to the core sales activities. 

    Ensure your sales readiness strategy can deliver the required information and knowledge to the sellers as they need quickly to free them up to focus on closing business. If you see any of these four signs, it’s time to re-evaluate your sales readiness strategy. You can explore more about Sales readiness through our LinkedIn page. 

    Challenge: Fast-growing Company: 

    To scale up and grow teams with a new onboarding process in place. There is a requirement to add sales reps to the sales team for new business growth. 

    Problem: Need for Rapid Onboarding 

    As the growth increases, there is an increase in hiring for new onboarding in the team. 

    Solution: Using Awarathon’s Solution 

    The organization knew it required a regular coaching program to quickly onboard a slew of new reps to hit its sales goals. With a remote workforce, it wanted a platform that would encourage interaction and collaboration among representatives without asking them to be in the exact location. 

    Results: The organization saw controlled ramp times as it melded geographically distributed reps into a cohesive team with a robust corporate culture. 

    Preparing for the Future of Sales Readiness 

    The future of sales readiness solutions is mobile. The on-demand experiences are exciting and compelling. To drive learning at Scale—no matter how distributed or organized your team may be. Follow these steps to empower your sellers with the tools and support your sales business needs to succeed in any business climate. 

    The sales readiness strategy is essential. The working restrictions, unstable markets, and economic crises have been terrible for most organizations from the previous year. The pandemic situation showed that one of the most significant factors for survival is an efficient sales force. Companies require a set of professionals and experts in their sales team to get there out for selling with consistency and close more deals smartly. 

    Due to the challenges in sales due to COVID-19, many organizations opted for a modern sales readiness approach. It is a relief for most sales teams and professionals whose organizations opted for a sales readiness platform. But the work pressure to deliver things continues. Scalability is essentially more than before for organizations. There is a demand for more clients/buyers from a small sales team due to the existing conditions. Hence, a sales readiness strategy plays a vital role in enhancing your overall sales performance. As it assists your team to practice, prepare, and perform better. 

    Click here to Request for a demo

  • Improve your Sales performance: The Importance of Tracking & Analyzing Sales Metrics

    Improve your Sales performance: The Importance of Tracking & Analyzing Sales Metrics

    The importance of analyzing and tracking sales cannot be ignored. Hence, making it a preference, the sales companies can achieve the following things. So, let’s begin the article to explore more. 

    Better Enhance Sales Rep Experience: 

    When sales reps interact and engage, they are better provided to assist clients and likely reach their goals. By analyzing and tracking the sales metrics. The companies can better understand what’s worth implementing for their sales reps and not working for them. The sales metrics show the sales enablement program’s actual weakness, inspiring sales managers to make the required changes to achieve positive change. 

    Insightful Coaching Feedback: 

    Sales managers can input their reps and teams about the sales coaching program. Their answers might not be accurate or precise on how the sales coaching program has been. With the sales metrics in place, it is easy to figure out and provide the necessary improvement. For example, with a detailed sales metrics report, the sales reps are low on a satisfactory level with the sales coaching enablement program. There is a need to change the coaching strategy or technique concerning the real-time sales reps’ real-time issues in their daily work. 

    Improve Customer Retention: 

    To improve customer retention, the sales reps must engage with the existing customers to buy more. There are various relevant sales metrics to provide sales managers and business owners with a better picture. Some of which include purchase time duration, customer churn, customer value, and so on. This particular sales matric is also vital because it is comparatively easy to get sales through existing clients or ask them for referrals rather than looking out for new clients, which takes time & is not sure to follow. Suppose the existing customers are no longer finding value or interested in buying new products/ services. In that case, this provides meaningful data to rework the offering, perform competitor analysis, understand the market scenario, get inputs from sales teams, etc. 

    So, these were some ways to improve your sales performance

    How can technology assist 

    An analytics interface is one of the most efficient ways to track and manage critical sales metrics. When looking for a powerful interface, companies should be on the prospect for the following essential features. 

    • Realtime Data Alerts: The data from an interface should be real-time in nature. That should allow the sales reps to change their performance based on real-time data. 
    • Collaborative Tools: Collaborative tools is a way to maximize learnings and sharing between the reps across the sales team. It allows the sales reps to comment, learn, ask from others in the sales team, and learn from peer-peer experience. Hence, collaborative tools are essential. As they allow the sales reps to remember innovatively, quickly and seamlessly share expertise. 

    Learn how Awarathon helps you 

    If your company is ready to track critical sales metrics & utilize them for further forecast, Awarathon will assist you. Awarathon is a sales readiness platform and an excellent video roleplay software crafted to help you understand and identify the pros and cons of your sales team. Then further take a detailed data-driven approach to improve sales abilities. 

    Awarathon offers the best and robust reporting for your sales team and at an individual sales rep level effectively through our AI-based software capabilities. Enabling your sales company to map all the sales metrics with actionable data for further use and take better sound business decisions and also allowing you to save a lot of time and effort doing it manually. 

    So, when it comes to solving business problems. We assist companies in improving their sales process online. To streamline their sales operations, provide robust reports at various levels, and manage their content repository properly. Also, to track sales quotas, enhance your sales teams knowledge, and they practice through assessments. In return, all these will help your organization scale your sales efforts, forecast sales for the next quarter, improve the team’s performance, and close deals effectively than ever before. Improve your sales performance without a robust sales readiness platform is not possible. This is exactly where we help organizations across sizes build and enhance their sales efforts in a positive manner to grow better. 

    Please request a free demo with us to learn more about our product offerings and how we at Awarathon will help your business resolve your sales concerns with ease. We are one of the best and most affordable sales-readiness / video roleplay platforms than the rest. So, know more about us to learn better and enhance your business today with us.

  • Comparing SRPs *

    Comparing SRPs *

    What is the Sales Readiness Platform (SRP)? 

    SRP stands for Sales Readiness Platform, also known as Sales Readiness Software. Awarathon is an SRP. Awarathon is a dynamic tool for video-roleplay-led sales coaching. Our virtual training environment leverages AI to help your sales teams make effective, winning pitches. If you are thinking about how to compare SRPs? Let’s show you how we approach! 

    Well, performing comparisons with accuracy is not that easy. It is because various parameters are brought into consideration. Hence, it becomes difficult to add meaning to it and retrieve the information needed. 

    Now you don’t have to worry about these things as our checklist mentioned below highlights the various points as per the respective category. When you, as a business owner or sales head will approach an SRP provider, you know what to expect and ask. You can bookmark this webpage’s link so that you have your set of Q&As in your mind while approaching any Sales Readiness Platform provider. So, let’s begin! 

    Why should your business opt for a Sales Readiness Platform (SRP)? 

    • Practice, Prepare & Perform. 
    • Transform the Sales Process Online. 
    • Benchmark Growth & Results for  Teams. 
    • Effective peer-to-peer & Self Learning. 
    • Speed-up Onboarding with Ease 
    • Better Forecast for Better Sales. 
    • Robust Practice Environment 

    Things to Consider When Purchasing SRPs 

    Here is a quick list of the things to consider while purchasing Sales readiness software. We have elaborated on a few questions you as an organization can ask. 

    1. The Working Environment: 

    Are there any prerequisites for installing the Sales readiness platform? 

    Does it come with relevant features like interactive gamification, interesting quiz modules, quiz scores, etc., for your sales reps to practice their learnings? 

    Will the Sales readiness platform integrate well with other sales tools for easy accessibility? 

    1. The Support System: 

    How robust is the tech support provided for the sales teams to review the performance check for our team? Is the support offered automated or manual? Is there an additional fee/charge for the technical support which your team will be providing? Will there be assistance provided for understanding the platform? 

    1. The Usability Parameters: 

    How comfortable are the UI and the platform’s appearances of your Sales readiness platform in terms of usability? How quick is the response time & transition period while handling multiple users on your platform? What business problems will your Sales readiness software be solving for us in terms of the features provided? 

    1. The Reporting System: 

    How advanced are the reports generated through your platform & what is the delivery time frame for the reports generated? What are the provisions in terms of real-time report delivery from your platform? How easily accessible are the reports from the platform? 

    1. The Costing:

    How is the mode of cost for your Sales readiness platform – subscription-based, monthly, yearly, user-based, or any other method? Is there a cost associated with the platform in terms of maintenance, etc., for using it as a deposit cost? Is the demo provided free or paid before opting for your sales readiness platform? .

    A Quick Price Comparison Between Awarathon & the Rest 

    When it comes to the costing part, we are among the most affordable Sales readiness platforms in the market. 

    Our pricing comes in has two variations. I. $10/user/month [Professional Variant]ii. $12/user/month [Premium Variant] which is reasonable in comparison to other Sales readiness platforms. 

    Rehearsal VRP, Brainshark, Mindtickle & Allego. Connect with us to learn more about our pricing quote for your sales team today! 

    Our Sales readiness platform offers a rich set of features for video roleplay functionality. As video roleplay is our core specialization, along with the other set of various features.

     

     

    * Disclaimer: The details mentioned in this blog is based only on information that is publicly available and is subject to constant change. The user is advised that they must verify the information before making any decision linked to the information displayed herein. Awarathon would not be in any way be liable, directly or indirectly, for any decision taken relying on the information displayed herein.

  • 5 Ways Sales Readiness Impacts Your Business Positively

    5 Ways Sales Readiness Impacts Your Business Positively

    Many businesses might still be confused between the whole sales readiness vs sales enablement platform debacle. And while both can bring positive results to your business, it is different from sales enablement. It is also different from sales training. By learning how sales readiness works and how it can impact your business. It might just be the key you need to better prepare your sales team. 

    For one, sales readiness covers everything your sales reps need to be better prepared for their job—from data analysis, assessment, training, and coaching. Meanwhile, sales enablement paltform refers to strategies designed to increase sales results and productivity. It leverages resources such as content, tools, and knowledge to help sell your products and services to customers. 

    So read on to find out more on how sales readiness can affect your business. 

    1. Accessible sales training 

    A huge part of sales readiness is training and coaching. It provides your salespeople with essential knowledge. Basically, on the aspects of how to sell, position, and advertise your products and services to customers and prospects. But most importantly, sales readiness means making sure that this type of information is readily available to anyone who needs it. 

    Investing in sales readiness software can provide your team with seamless access to internal training manuals and documentation. For example, we at Awarathon provide video-roleplay functionality so your sales reps can put lessons and training into practice. Through sales readiness, your sales team will always have access to crucial information such as the latest product spec sheets, talking points, company background, and product roadmaps. 

    1. Boost engagement with sales team 

    Engagement is key to making sure your sales team is always prepared. This means keeping regular communication of events and updates about the company and its products and services. Through sales programs such as coaching and webinars, you can boost engagement with your sales representatives and always keep them in the loop. 

    Personalize interactions with each individual sales rep by leveraging sales readiness platforms. It can provide you with a variety of tools to spice up training and coaching sessions with your sales team. You can also use it to incorporate interactive gamification elements into your sales readiness programs even when it is done virtually. This will empower your sales reps to stay informed and engaged more dynamically. 

    1. Improve relationships with buyers 

    The purpose of sales readiness is to prepare your sales representatives for effective engagements with prospects and customers. It does so by providing them with real-time access to the right marketing materials, key talking points, and other relevant information to successfully influence buyers’ choices. But most importantly, sales readiness teaches your sales team how to build better relationships with your buyers. 

    Sales readiness goes beyond training. It also focuses on coaching your sales team to become better at their job. This helps assess, engage, and reinforce key behaviours, concepts, and skills needed to be adept in sales. It also leverages data analysis and assessment for a more factual and data-driven approach on how best to accommodate buyers’ needs and demands. 

    1. Better sales metrics 

    Aside from preparing your sales team, sales readiness can also help you evaluate and measure the effectiveness of each sales representative. It gives you insights into how your members are developing their skills and how they apply them during interactions with buyers. By having a sales readiness checklist, you can have specific metrics to analyze their performance and productivity in the process. 

    Thankfully, technology allows you to leverage data without doing it manually. The majority of sales readiness software can help you track and monitor information about your sales team in one place. Some can even provide different types of sales metrics to give you an accurate overview of their progress, results, and impact on the company’s growth. 

    1. Sales process management 

    Your main goal for adopting sales readiness is to streamline and automate your sales process online post your sales training/coaching. The reason for investing in training, communication, coaching, and data analysis, is to ensure that your sales force is more effective and efficient than ever. This allows them to be more productive by shortening time to achieve their quotas and increasing their close rates. It comes in handy and is a perfect fit right exactly for your post-sales training. As it enables your sales reps and teams with a relevant and essential set of feature offerings such as practising sales pitches online, taking up assessments in the form of MCQ and video roleplay, interactive gamification, handling objections and a lot more. 

    In addition, it assists sales managers with the required set of reports right from individual to team to holistic levels so that they get a clear picture of the team performance and can identify learning and skill gaps to improve were vital for the team’s growth. Therefore a sales readiness software enables sales teams with process management effortlessly. You can also learn ways to enhance your sales performance. 

    You can further boost your sales operations by providing your sales team with some knowledge of economics. This will give them a better understanding of how competitive markets work. This will teach them how to set better prices on products and services and create better campaigns. You can also look into economics major salary if you plan to hire someone with expertise in the field. 

    Ready to take the leap? 

    As competition in the market grows tighter, more businesses are starting to leverage sales readiness into their processes. In fact, a recent report shows that global demand for sales enablement platform and sales readiness platforms will rise to 20.2% in the coming years.

    So get on with the times and make sure that your sales team is ready. This means certifying whether they have the right skills and knowledge needed to effectively engage with buyers in their journey. To learn more about us or resolve your concerns just email us at info@awarathon.com or fill up our web form – here.

  • Priorities of Sales Enablement Platform – Evolved

    Priorities of Sales Enablement Platform – Evolved

    Just a quick brief about Awarathon before we begin the blog. The features provided by Awarathon make it one of the best leveljump competitors. Right from video roleplay practice to assessments to interactive gamification to scoreboards to generating detailed reports. It provides all. 

    The phase of rep-focused sales enablement has come. With the uncertainty in the economy and the changing situations, the rise in virtual working and streamlining business operations online has increased like never before. In today’s article, we will be emphasizing the essential aspects of the sales enablement platform. 

    The question is, is your company prepared to evolve through the sales enablement strategy? It’s time to ask your team some questions to ensure things are on the right track. 

    • Are you meeting all of your sales objectives? 
    • Is your sales team confident and prepared? 
    • What about your sales and marketing team alignment? 
    • Do you ensure your sales reps are using sales content properly? 

    If you answered ‘no’ to any of these questions, it’s time to take a second look at your sales enablement. Awarathon’s robust platform and detailed feature offering make it a leveljump competitor. 

    Priorities of Sales Enablement Evolved 

    Nowadays, sales enablement requires an overall robust strategy to speed up the sales process – sales cycle, profits, closures, and pitches. The functions that are siloed are merged with content generation and management. 

    Now that most B2B sales are virtual, a unified approach to sales enablement is more critical than ever for keeping teams on track. An evolved approach includes these six essential sales enablement capabilities. 

    1. Onboarding: 

    Sales coaching involves onboarding new hires and providing them will long-term strategic learning by reinforcing the various aspects to add value to the virtual sales process. Effective learning plans use instructor and self-learning ways to drive formal and informal ways of learning. To align with the company culture providing best practices in the virtual environments. 

    1. Content: 

    Content is the backbone for sales enablement as well, just like any other domain sector. Hence, it forms one of the most basic roots of your sales enablement strategy. Sales reps should learn and utilize content at their various stages of sales effectively. It means backing up content with best practices, win tales, and SME information that sellers need to manage objections, nurture possibilities, and close deals.

    1. Communication: 

    Another feature of a sales enablement platform is to enable communication across teams and functions to foster collab between reps, takeaways from sales calls, ideas, pain points, etc. Peer-to-peer learning sessions should be encouraging for better practical experience and improved outcomes. Sales reps must also learn to work closely with the marketing team to know the latest happenings with content, campaigns, and news updates. Technology that serves your team enables sales reps with knowledge from all departments is crucial. 

    1. Coaching: 

    The sales enablement working approach is just not limited to the sales reps at an executive level and mid- and senior-level managers. Enabling front-line managers with all the required assistance to improve the sales process better and help achieve expected outcomes. Therefore, a tech-driven solution is required to support the holistic process and prepare your sales team in every situation and various aspects. 

    1. Methodology 

    Sales enablements should be in sync with sales leadership to execute sales strategy. If there is no agreement for the same, there is no work done correctly and aligning with the goals. Hence, sales methodology, approach, and the should be inline manner. 

    1. Measure 

    Use analytics to measure sales metrics – how your sales enablement is performing. It is the final and the essential component which requires attention. The business impact should be calculated at the micro and macro levels to justify the enablement involved. Meaningful metrics and parameters should be worked on. 

    Awarathon is one of the best leveljump competitors. It uses all the relevant and essential features required for your sales team to learn, practice, implement, and track effectively.